The Product Performance dashboard shows which products bring in the most revenue and which ones subscribers remove or swap away from the most. Use it to plan campaigns, offers, and catalog changes around your own subscription data.
The Overview tab has four sections:
Top Revenue – your highest-earning products
Highest Churn – the products subscribers cancel, remove, or swap away from the most
Product Snapshot – a table comparing every product against core metrics
Product Revenue – subscription revenue by product, split into Checkout, Recurring, and Add-On
📌 Notes:
All tables are sortable by clicking on the column header you'd like to sort by (e.g. sort alphabetically for Product/Variant Titles or numerically for Churn Rate).
SKU data and more are available in all exports.
Date Range and Filters
Every card and table on the Overview tab follows the Date Range at the top right. To change it, click the Date Range field and choose a preset or custom dates.
To filter the dashboard:
Click Add Filter at the top right.
In the Filter by panel, choose a Filter: Segment, Product, or $0 Products.
Choose an Operator, then choose a Value:
Segment – select one segment.
Product – click Select a Product, then select one or more variants.
$0 Products – select Include or Exclude.
To add another condition, click Add Filter. All conditions apply together (And).
To clear filters, click the trash icon on a row, or click Remove All.
Top Revenue
Top Revenue lists up to four products bringing in the most revenue in a subscription order in the date range, highest first. Each row shows the product image, product name, variant and variant ID, revenue, and an arrow with the percentage change versus the prior period.
Highest Churn
Highest Churn lists up to four products that subscribers remove or swap away from the most. Products are ranked by the number of churned subscriptions, highest first. If products are tied, the higher churn rate ranks first.
Each row shows the product image, product name, variant and variant ID, and the number of churned subscriptions next to the product churn rate. The arrow shows the change in churn rate versus the prior period.
Product Snapshot
Product Snapshot compares how every product is performing against core metrics within the selected date range. The table is sorted by Total Revenue by default. Click Export to download it.
Product | Product title as named in Shopify, with the variant title and Shopify variant ID beneath it |
% of Total Active Subscriptions | % of active subscriptions as of end of day in the date range that had the variant as a line on their active subscription |
Total Subscriptions | All subscriptions that had the variant as a line on their subscription and an active status at any point in the date range |
Active Subscriptions | Number of subscriptions that were active or paused by the end of the date range that had the variant as a line on their active subscription; note that paused subscriptions are included, as they have a next order date |
Product Churn Rate | % of all subscriptions that were cancelled by the end of the date range, with the variant as a line on their subscription; also includes line item removals of and swaps off products that were previously included in an order |
Avg Qty Subscribed | Average quantity of the variant on the active subscriptions that include it |
Total Revenue | Subscription revenue generated by the variant in the date range, across checkout, recurring, and add-on orders |
% of Total Revenue | % of total subscription revenue in the date range generated by the variant |
Product Revenue
Product Revenue shows all subscription revenue by variant, broken out across three tabs: Checkout, Recurring, and Add-On. Each tab has its own revenue column. Click Export to download the tab you are viewing.
Checkout
The Checkout tab looks at the first order placed when a subscription is created.
Variant | Product title, variant title, and Shopify variant ID |
Active Subscriptions | Number of active subscriptions that include the variant |
Checkout Revenue | Revenue from checkout orders that included the variant |
Avg Qty per Order | Average quantity of the variant per checkout order |
Total # of Units | Total quantity of the variant on checkout orders in the date range |
Recurring
The Recurring tab looks at recurring orders only.
Variant | Product title, variant title, and Shopify variant ID |
Active Subscriptions | Number of active subscriptions that include the variant |
Recurring Revenue | Revenue from recurring orders that included the variant |
Avg Qty per Order | Average quantity of the variant per recurring order |
Total # of Units | Total quantity of the variant on recurring orders in the date range |
Queued Units* | Quantity of the variant queued to be sold in recurring orders |
Forecasted Units* | Quantity of the variant forecasted to be sold in recurring orders |
📌 Note: *Queued and forecasted units look ahead for the same number of days as your selected date range (up to 120).
Add-On
The Add-On tab looks at one-time items added on to recurring orders.
Variant | Product title, variant title, and Shopify variant ID |
Active Subscriptions with Add-On | Number of active subscriptions that include the variant as an add-on |
Add-On Revenue | Revenue from the variant when added on to recurring orders |
Avg Qty per Order | Average quantity of the variant per order with the add-on |
Total # of Units | Total quantity of the variant sold as an add-on in the date range |
Need Help?
For any questions, please reach out to your Customer Success Representative.