Merge tags let you personalize the copy in your Cancellation Survey with details specific to the customer viewing it — their name, order info, and more — without building separate screens for every scenario.
Insert any of the merge tags below into your survey copy, and Stay will automatically replace them with the subscriber's actual data at the moment the survey renders.
Supported Merge Tags
Merge Tag | What It Displays |
| Subscriber's first name |
| Subscriber's last name |
| Current order cycle number for the subscription |
| Subscriber's email address |
| Selected cancellation reason |
| Subscription shipping address |
| Subscription frequency |
| Subscription's next billing date |
Note: If you place the {{cancellation_reason}} tag on a Pre-Survey screen, it won't render — the cancellation reason isn't selected yet at that point in the flow. If the underlying data isn't available on a given screen, the customer will simply see the plain text you wrote around the tag, not an empty or broken merge tag.