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Customer Portal: Setup Best Practices Playbook

Your Customer Portal is one of the most powerful retention tools in Stay — and the new Customer Portal unlocks significantly more flexibility, personalization, and long-term scalability.

Written by Cecilia Wilbur

Welcome to the new Customer Portal in Stay AI!

For step-by-step instructions on how to set up your new Customer Portal, refer to our Launching Your New Customer Portal article.

By moving from your legacy Customer Portal to the new one, you gain:

  • Greater layout control with drag-and-drop flexibility

  • Reduced reliance on custom CSS

  • Faster iteration on promotions and engagement

  • A foundation for upcoming segmentation and personalization

🚀 Immediate Win: For many brands, simply elevating the visibility of the update payment capabilities and improving layout clarity will drive measurable retention impact.

This playbook will help you:

  • Confidently move from Legacy → New Customer Portal

  • Prioritize the highest-impact layout decisions

  • Time your migration strategically

  • Avoid common pitfalls


Before You Move to the new Customer Portal

The new Customer Portal is not a 1:1 recreation of your legacy portal. It's a modular system designed for flexibility and long-term innovation.

What carries over

  • Your current Customer Portal settings

  • Custom CSS / Javascript injections

    • These will carry over but may need to be edited as far as where the injection is targeting!

What does not carry over

  • Design (colors, layout, styles)

  • Custom copy

⚠️ Important: Plan for a design and copy refresh as part of your migration! Take this as an opportunity to use our new flexible capabilities to tailor your Customer Portal to your brand.

Settings you'll still manage in your legacy portal (for now)

While most configuration now happens in the V3 builder, a handful of settings still live in your legacy portal and will move into V3 over time.

  • Banner ads — must be toggled on in your legacy portal before the banner ad widget will appear as an option in the V3 builder

  • Punch card — must be toggled on in your legacy portal before the punch card widget will appear as an option in the V3 builder

  • Product catalog — the products available in swap and add-on flows are still configured in your legacy portal settings

  • Product carousel — the products displayed in your carousel are still configured in your legacy portal settings

⚠️ Heads up: If you don't see your banner ad or punch card as widget options in the V3 builder, check that they are toggled on in your legacy portal first.


Step 1: Prioritize Friction-Reducing Actions

When structuring your layout, start with actions that reduce churn and support tickets.

Make "Update Payment Method" highly visible

Payment failures are one of the most common churn drivers.

Best Practice

  • Place this above the fold

  • Ensure it's easy to find

  • Avoid burying it beneath promotional content

💡 Why it matters: Improving payment visibility alone can materially impact retention.

Step 2: Strategize your Customer Portal Layout to Make Key Actions Prominent

Most customers log in to:

  • Check their next shipment

  • Edit upcoming orders

  • Make quick changes

Above the fold in your Customer Portal, you should prioritize:

  • Payment method

  • Next order date

  • High-frequency, positive account actions

Think about what can be lower on the page:

  • Lower priority actions

  • Secondary engagement widgets

Best Practice

  • Keep next shipment details near the top

  • Position Get it Now strategically based on your growth goals

💡 Pro Tip: Clarity should always outweigh aesthetics. Customers log in to manage orders and you want to make that effortless. Make sure you've approached your Customer Portal layout with intention - what do your customers need to see first? What can be at the bottom?

Step 3: Style with Brand Consistency

You can customize:

  • Primary color

  • Text color

  • Background and card colors

  • Fonts

Best Practice

  • Match your storefront branding

  • Avoid overpowering color contrasts

  • Keep spacing balanced and readable

💡 Pro Tip: Seamless brand continuity builds trust. The portal should feel like an extension of your storefront.

Step 5: Plan Your Migration Timing

The new Customer Portal is fully functional today with:

  • Drag-and-drop builder

  • Add, remove, and resize widgets

  • Responsive live preview (desktop + mobile views)

  • Banner ads

  • Product carousel

  • Color Palette customization

  • Font customization

  • Copy editing

  • Compatibility with Standard, Prepaid, and Calendar selling plans

  • Ability to set your portal live

  • Custom font uploads

🚧 Enhancements rolling out in coming days:

  • Bundle support

  • Card style enhancements

  • Dynamic banner configuration

  • Product segmentation within the portal

  • Multi-language support

  • More widgets will continue to be added!

Best Practice - strategize optimal timing based on what functionality your customers need most.


QA Checklist Before Going Live

Before enabling your new portal, check to make sure:

  • Payment method update works smoothly and is prominently placed so your subscribers can find it easily

  • Next order details are clearly visible

  • Mobile preview looks clean and readable

  • Critical actions are above the fold

  • Any previous custom scripts or logic have been reviewed

Final Check: If it feels simpler and clearer than your legacy portal, you're on the right track!

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