Easily build universal custom segments for more personalization across the subscription experience.
With Segments in Stay, you can build behavior-based audiences once and reuse them across the platform — starting with cancellation flows and banners, analytics, and workflows coming soon!
This article walks through how to create, activate, and manage a segment step by step.
Create a New Segment
Log in to your Stay Merchant Portal.
Click Segments in the left-hand navigation, under Subscription Data.
Click New Segment.
Enter a Segment Name. For example, name a segment VIP Subscribers to group your high value customers together.
Set Your Segment Conditions.
Define the conditions that determine which customers belong in this segment. For example, you could decide your VIP Subscribers are subscribed to a best-selling product and have a high LTV.
You can add, remove, or adjust conditions as needed.
Conditions that can be used in Segments
Condition | Description |
Created Date | The date the subscription started/was created |
Status | Whether the customer is active or inactive. |
Product ID | Segment customers by the product they're subscribed to |
Variant ID | Segment customers by the variant in their subscription |
Churn Risk Status | Whether a customer is a churn risk or not. The options are YES for churn risk or NO for not at risk of churn. |
Churn Risk Value | Segment customers by specific churn risk value |
Subscription Order Number | Segment by the order number of the subscription. |
Shipping Location | Group customers by address used for shipping |
Zip Code | Group customers by zip code |
Subscription Lifetime Value | Segment by the overall revenue amount a subscription has generated since it started. |
Subscriber Lifetime Value | Segment by the revenue amount a subscriber has generated for your brand over their subscriber journey. |
Subscriber Order Number | Group customers by their specific order number (Order 1, Order 3, etc.) |
6. Toggle the segment status to Active.
7. Click Save.
You’ll see a confirmation alert letting you know the segment was saved successfully.
Your new segment will now appear in the segment list.
Editing an existing segment
To make changes to a saved segment:
Find the segment in the list.
Click the pencil icon.
From here, you can:
Add new conditions
Update existing rules
Refine the segment over time
Changes can be saved without needing to create a brand‑new segment.
Where you can use segments in Stay
Once saved, segments can be applied across the Stay platform, including:
Analytics dashboards (to filter and analyze specific subscriber groups)
Cancellation flows (to personalize save offers and messaging)
and plenty more options are coming very soon!
Next steps
Start by creating a few foundational segments—such as VIPs, high churn risk subscribers, or regional groups. Apply your saved segments in Cancel Flows!