What URL Builder is: Stay AI’s tool that builds one-click links that perform subscription actions (example: Add Item, Delay, Discount, Checkout).
What to expect: Fewer skips, higher AOV, better save rate, faster conversion from purchaser to subscriber.
What you’ll do here: Ship the 5 fastest wins:
Optimize the Upcoming order email
Monthly Add-On
Retention Save (Delay + light discount)
Banner → Bundle Add
Checkout URL (one-time → subscribe)
Each of these should take you no more than 7 minutes!
1) Optimize Upcoming Order Emails: Add Item and/or Delay 2 Weeks
Everyone should be getting an upcoming order email, so give customers options that fit what they need! If a customer is craving more, offer an add-on of a complementary product. If a customer isn’t ready to get their product just yet, circumvent cancels by offering a delay by 2 weeks option! Either way, you’re encouraging positive actions.
What this means for you | Enable higher retention rates by offering flexible options to your customers that better suit their needs. |
Why this is valuable | Reduce friction at the “upcoming order” touchpoint by encouraging a positive action rather than a cancellation. |
How to find it | • URL Builder → Quick Action → Add Item (add your top SKU) • URL Builder → Quick Action → Delay Order (2 weeks) • Copy Klaviyo versions of each link |
How to use it | • Add both links to the Upcoming Order email • Offer 1w & 2w delay options; portal confirmation lets them adjust |
How to measure it | Did the campaign link work (clicks → completed adds)? Go to URL Builder → URLs list, find the campaign’s Add Item link, and compare Viewed vs Completed.
Did subscribers actually add the featured item to upcoming orders? Go to Analytics → Product Performance → Performance → Recurring tab, search the feature variant, and read # of Recurring Orders and Overall Revenue for the campaign window.
Did this campaign affect churn for that item’s subscribers later? Go to Analytics → Product Performance → Performance (same variant) and watch Churn Rate over 30–60 days after the send, versus the previous period.
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2) Monthly Subscriber Campaign (Email/SMS)
Your subscribers are truly your brand VIPs and they deserve to feel that way on a regular schedule! Every month create a quick subscriber campaign to highlight a product, a new variant, a seasonal flavor, whatever fits best! Use the opportunity to say “here's a product we think you'd love, exclusive to our subscribers!” Make adding this item fast and easy with just a one-click add-item quick action!
What this means for you | A simple, repeatable play that reliably adds revenue without new creative each time. |
Why this is valuable | Predictable, repeatable campaigns drive incremental AOV with minimal build time. |
How to find it | • URL Builder → Quick Action → Add Item for the feature SKU• Optional: Shopify discount code to pair with the add‑on |
How to use it | • Send a monthly email/SMS to subscribers with the Add Item link • Rotate products; keep incentives modest and time‑boxed |
How to measure it | Did the campaign link work (clicks → completed adds)?
Did subscribers actually add the featured item to upcoming orders? |
3) RetentionEngine Cancel Treatment: Stack Delay + Discount
Drive stronger save rates by offering customers about to churn both a delay and a discount in one URL on a cancel treatment, such as 'Delay 2 Weeks + $7 off to stay'. This motivates them to keep their subscription and offers a small discount as an incentive.
What this means for you | Higher save rate with minimal margin cost and clear post‑save tracking. |
Why this is valuable | You preserve margin while improving save rate and second‑order rate. |
How to find it | • URL Builder → Quick Action → Delay Order (1–2 weeks)• URL Builder → Add action → Apply Discount |
How to use it | • Retention Engine → Elements → Treatment Library → Edit • Paste the Quick Action link into Button Link • Offer multiple delay choices; keep discount small (e.g., $5–$7 or 10%) • Measure save rate, discount usage, and day‑30 outcomes. |
How to measure it | Which option did customers actually use (Delay vs Discount)?
Go to URL Builder → URLs list, find the campaign’s Add Item link → and compare Viewed vs Completed.
Did cancellations improve after you launched the save treatment?
Use Analytics → Churn to compare before vs after (e.g., Churn by Order for the affected cycle and Overall Churn Rate trend).
Did kept subscribers generate follow-on revenue?
Go to Analytics → Product Performance → Performance → Recurring tab, filter to variants most affected by saves, and track # of Recurring Orders and Overall Revenue in the 30 days after launch.
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4) Customer Portal Banner: One‑Click Bundle Add (+ Optional Discount)
The banner ad in the customer portal is largely underutilized as a resource for one-click add-ons! Use that prominent Banner to promote a discounted ‘bundle’ of 2 complementary products at a slight discount. Subscribers can easily add this to their order in just one click!
What this means for you | Use prime real estate in the customer portal (the banner ad) to boost AOV with zero friction for your subscribers. |
Why this is valuable | You can add 2 complementary variants as a “bundle” and enable customers to add this with just one-click. |
How to find it | • URL Builder → Quick Action → Add Item → Select 2 variants • Optional: Quick Action → Apply Discount covering both SKUs |
How to use it | • Link the customer portal banner to the Quick Action • Measure: banner CTR → add‑on completion rate → order AOV |
How to measure it |
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5) Checkout URLs: Convert One‑Time → Subscription
If a customer buys your product once, chances are much higher that they want to become a subscriber! Take advantage of strong buyer intent with an optimized post-purchase flow that leverages checkout URLs to convert a one-time purchaser to a subscription.
What this means for you | Faster path to first‑time subscription and a clearer stream of recurring revenue. |
Why this is valuable | With this play, you’re making it easier for customers to convert from one-time purchasers to subscribers. Checkout URLs will send customers straight to checkout, taking the burden off them and capturing their initial intent of buying your product. |
How to find it | • URL Builder → Checkout URL (SKU or 2‑item bundle) with selling plan + intro discount• Segment recent one‑time buyers in Klaviyo |
How to use it | • Post‑purchase email/SMS with the Checkout URL CTA• Start with 1–2 hero SKUs; expand once you see lift• Measure: click→checkout rate, subscribe conversion, churn on orders 2–3 |
How to measure it |
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